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The site states the following, "Take advantage of my FREE MLS Property Finder service." I noticed that the web site also stated " To receive daily emails with new and updated listings from the towns and price range that you choose." They also stated " For faster results, you can also access the MLS Property Messenger. Which will send you New listings, Price Changes and Back-on-the-markets directly to your desktop the minute they become available. Interested in selling your home? Fill out the Free Market Analysis. Then check out my very helpful buying and selling tips." The meta header had Southborough MA Real Estate as the first keyword. This keyword was followed by Southborough MA homes, Find a Home in Southborough MA, and Southborough MA which isn't as important as Southborough MA Real Estate. The other words the site uses is Philip Ottaviani. REALTY EXECUTIVES Boston West is also included and will not be understood by web crawlers.